The Best Thing You'll See All Day:
Kids React To Interracial Cheerios Commercial (VIDEO)
Remember that "controversial" (but not really) interracial Cheerios commercial that got all the racists in the world upset?
Well, some genius thought it would be a good idea to put the commercial to the real test to see if adults are bugging for no reason, or, if the subject of interracial marriage/dating is still very much taboo.
The findings from this very non-scientific but brilliant experiment? Racism is stupid.
See these insightful kids drop some real knowledge...and say the dardnest things. I bet you won't be able to keep a smile off of your face.
This episode featured the following amazing children:
Samirah, age 7
Dash, age 8
Morgan, age 8
Asher, age 9
Morgan A, age 10
Shannon, age 9
Dylan, age 11
Elle, age 11
Marlhy, age 11
Olivia, age 12
Darius, age 13
Jake, age 13
Dash, age 8
Morgan, age 8
Asher, age 9
Morgan A, age 10
Shannon, age 9
Dylan, age 11
Elle, age 11
Marlhy, age 11
Olivia, age 12
Darius, age 13
Jake, age 13
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KIDS REACT #82 - Controversial Cheerios Commercial
KIDS REACT to Just Checking
KIDS REACT to Just Checking
© 2013 Fine Brothers Properties
This format and title of this program is protected under Copyright and Trademark Law .
This format and title of this program is protected under Copyright and Trademark Law .
Cheerios Commercial Featuring Mixed Race Family Gets Racist Backlash (VIDEO)
The Huffington Post | By Braden Goyette
Posted: 05/31/2013 12:44 am EDT | Updated: 06/15/2013 3:15 pm EDT
An adorable Cheerios commercial featuring an interracial couple and their daughter generated such a strong racist backlash on YouTube that the comments section had to be closed.
The ad had received more than 1,600 likes and more than 500 dislikes as of Thursday evening.
You can watch the full ad in the video above.Prior to the closure, the comment section had been filled "with references to Nazis, 'troglodytes' and 'racial genocide,'" according to Adweek.
YouTube comment sections have a reputation for breeding racist flame wars. CNN focused on the issue earlier this year, after a panel addressing racism and race on YouTube was held at South By Southwest:
"Everyone gets hate comments on YouTube," said Andre Meadows, the creator of the Black Nerd Comedy channel. "You can make the most wonderful video in the world and you will get 'Fake!' and 'Gay!'"
But for minority creators, "when you get comments, it seems to be targeted toward race almost immediately. A lot of people get 'dumb video, stupid video' -- but with mine it immediately goes to racial slurs."Commenters on the cereal's Facebook page also said they found the commercial "disgusting" and that it made them "want to vomit." Other hateful commenters expressed shock that a black father would stay with his family.
However, many took to Facebook to express their appreciation for Cheerios' decision to feature a mixed-race family.
"Having been mixed in the '70s, I'd like to thank everyone at Cheerios for making a commercial with an interracial couple! Going to buy boxes today! Many thanks for reflecting what my family looked like," Beschelle Lockhart posted Monday.
"Just watched your commercial with the biracial family. Beautiful. Thank you so much," Alexandra Burt wrote.
Cheerios was unfazed by the racist Internet backlash. "Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all," Camille Gibson, Cheerios vice president of marketing, told Gawker.
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